Our Grooming Services
At Pride and Groom Trowbridge, all breeds and cross breeds of dog are cared and catered for. Our expert team can guide you on a style for your furry friend that will suit them if you are unsure of what style to go for, or we can cater to your preference of style!
For a free consultation please visit our grooming parlour where no appointment is needed to discuss options and get you booked in.

Detangling
Detangling is a service we offer to remove knots, tangles and any form of matting without causing any irritation to the dog. We are mindful of the breeds appearance some detangling does not require total coat removal and adheres to the strictures in the new animal welfare act 2006 that prohibits any pain or suffering for your pet. Due to lengthy attention needed a premium rate may be added to this service which can be discussed when you visit us.
Hand-stripping
Hand stripping is especially for wire haired dogs. This technique allows the animal to display its best possible coat following the breed standard requirement. Dogs destined for competitive shows require this service but domestic pets do too. Neutered dogs are often to hand strip due to changed in coats structure and pliability. In the salon we can promise hand stripping doesn’t cause any harm to the dog as we’ve seen dogs being so relaxed they normally nod off during hand stripping!
Trimming
To revive a breed’s sharp appearance, unwanted, surplus hair is masterfully trimmed from the coat, boosting your animal’s most attractive features. Because this service also eliminates matted hair, trimming is a pain-free alternative to laboriously combining out matted hair. Due to the lengthy attention needed, a premium rate may be levied for this service.
Paw-Di-Cure
Having your animal’s nails at the optimum length, shape and style is essential not just to its appearance, but also to posture, walking and running abilities. Pet-i-Cure is all part of the Pride & Groom Total Groom experience, from clipping to filing and buffing to fashionable polishing.
Pride & Groom CSI
Our ‘Coat & Skin Investigation’ team is adept at hunting down parasites and skin conditions in pets. A disease and infection-free skin and coat is critical not just to your animal but to you too, since a growing number of ailments and infections can pass from pet to person. Our CSI experts swiftly identify warning signs and the tell-tale symptoms of infection/disease. They then advise you to consult your own vet for the best treatment.
Flea-free Zone
If fleas are detected at any stage of the grooming process, your animal will be given an insecticidal bath, as will all other animals at Pride & Groom that day. We also place a strict protocol on sanitising out entire salon in the event that fleas are detected. We regularly sterilise all our equipment and surfaces with a state-of-the-art tool sanitiser and highly-effective ultra-violet light. We also offer free advice on flea control and elimination.
